ileana.chermenschi

>Ileana Chermenschi

About Ileana Chermenschi

I am a marketer, interested in how and why people make decisions and especially purchase decisions. This interest leads me to make the most of the intersection of business, psychology and behavioral economics. The second area of focus is how to apply these nudges and creativity into developing marketing programs that shape purchase decisions. I blog on marketing and behavioral economics at www.ileanachermenschi.com