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Strauss Coffee – Contract management made simple


One of the top 10 coffee companies in the world, the Strauss Group has always been a strong presence on the East-European market. Its local branch, Strauss Coffee Romania, has been a leader in its segment for over 25 years, with countless distributors and partners around the country and a strong export market.

While Strauss’ business model involves all the stages of coffee production and packaging, it also involves distributing coffee and coffee machines to numerous HoReCa and traditional trade locations.


The issue

Since coffee is both a necessary and a fast moving product, Strauss had to constantly renew contracts with its countless distributors, while also reviewing their performance and assessing bonuses and discounts. Furthermore, many of these contracts also included the lending of coffee making equipment that required additional paperwork.

This process had to be manually managed by multiple departments. The highest involvement came from the legal department, a department which consisted in highly qualified professionals (all of them full-time lawyers) whose work could have otherwise added value in other, more pressing issues.


Project results

Our solution quickly reduced the back and forth between departments from a couple of hours to a couple of clicks. Furthermore, by reducing friction between departments when managing contracts we’ve noticed that:

  • Work hours necessary for contract approval dropped from 3 hours to 15 minutes
  • Average number of drafts dropped from 3-4 to just one
  • Notifications about contract milestones
  • Audit trails allowing insight into the lifecycle of each individual contract as well as in process bottlenecks
  • Easy reporting
  • Easy legal archiving
  • Easy evaluation of the supply chain quality