Headquartered in Paris, Publicis Groupe is the oldest and largest advertising and marketing network in the world. Its local branch, Publicis Romania, owns three large media entities as well as multiple brands including Publicis, Leo Burnett, Saatchi & Saatchi, Starcom, and The Practice.
Having such as wide portfolio, the company is not only reliant on a wide network of partners, but also on a large number of invoices. How large? Publicis Romania receives over than 80 000 invoices from over 1000 suppliers annually.
As a market leader, it was only natural for Publicis to consolidate its position by optimizing internal processes and focusing resources on business and creative work.